The typical way to use advertising to fundraise is to push end users to your donation form and then cross your fingers. The typical way to use email for fundraising is to make a few good call-to-actions and then hope it worked.
These days, that’s simply not enough.

Purple State utilized advanced coding and tracking methods to tell the advertising platforms precisely what a completed donation looks like, and to tell them that that’s what you want, not a bunch of website traffic that doesn’t convert into donations.

We also use sophisticated automation and A/B testing methods to refine messaging and tactics, follow back up with engaged readers, grab the attention of those who aren’t reading, and move them through the sales funnel.