With degrees and careers in both biochemistry and finance, Joe took a very unusual route to Purple State. His passion for digital advertising began in 2016 when he ran for Maricopa County Treasurer and learned how to use list-based targeting to segment and reach voters with more customized messaging, netting himself 616K votes in the process. Since then he has focused on refining and leveling up his digital marketing and advertising skills, both in professional, non-political roles and for political clients.

Joe’s area of expertise is in digital fundraising, candidate awareness, and voter persuasion. He has placed over $4.1 million in digital ads since his campaign, has earned a host of certifications across the digital marketing and advertising space, and has spent time as both a Facebook Marketing Expert as well as Director of Marketing for a digital advertising firm. He holds professional credentials from Meta, Google, LinkedIn, Microsoft, and Hubspot in specialties ranging from advertising, marketing, and SEO.